Thoughtful & personalized holiday promotional gifts build brand loyalty and positive customer engagement, and we have the stats to prove it! Every holiday season at Casa del Mar, we help businesses choose branded promotional products and gifts to give to their clients, employees, and prospects. Ensure you’re giving gifts people will love and use with these 2023 research findings from PPAI.

The Impact of Thoughtful Gifts

What does it mean to give a thoughtful promotional gift? A gift that is intentionally selected with the receiver's preferences in mind is a thoughtful gift. During the holidays, lots of businesses give out promotional gifts that have little to no use to the person receiving them, it’s simply an opportunity to share their branding and logo. When you give a gift that has meaning, purpose, and holds value to the receiver it isn’t only beneficial to the receiver but also the business.

50.3% of consumers who receive a thoughtful holiday gift are likely to do more business with the company

50.1% of consumers who receive a thoughtful holiday gift are likely to recommend the company
41.6% of consumers who receive a thoughtful holiday gift are likely to leave a positive review for the company
27.4% of consumers who receive a thoughtful holiday gift engage with social media
20.1% of consumers who receive a thoughtful holiday gift subscribe to e-newsletters
17.7 consumers who receive a thoughtful holiday gift visit the company website

Top 2023 Holiday Promotional Product Categories

Similar to your typical holiday gift, the most popular promotional items are different every holiday season. This year, studies done by PPAI found that the most popular promotional product gift categories are:

Apparel & Fashion
Food & Beverage
Wellness & Self-Care
Tech Gadgets
Home Décor

The Correlation Between Brand Loyalty and Holiday Gifts

Holiday gifts have an immediate and lasting effect on customers, employees, and prospects especially if the gift has an element of personalization. Personalization can come in many forms, from handwritten notes to name-engraved items.

51% of consumers highly appreciate a personalized message as a part of their holiday gift

70% of consumers believe that the perceived value or uniqueness of the gift increases their brand loyalty
85% of consumers' brand perception was influenced by the thoughtfulness of their holiday gift
80% of employees find a holiday gift from their employer to be meaningful

Feel the Magic of Thoughtful Gifts this Holiday Season with Casa del Mar

At Casa del Mar, we recognize the profound impact that personalized holiday gifts can have on your team and your company's consumers. With a curated selection of custom offerings designed to leave a lasting impression, our team is dedicated to helping you make this holiday season truly special. Contact us today to embark on a holiday season filled with heartfelt promotional gifts.

Source: PPAI Flipbook